Starting to utilise social media as a networking and recruiting tool at your workplace may seem scary, but social networking holds the potential to change the way companies across the globe do business. It not only has the ability to help your company connect with its clients, it is also a valuable resource for drawing in prospective employees and recruiting the finest candidates for jobs.
Social networking enables you to get your message across to thousands of people very quickly, which makes it a valuable public relations and viral marketing tool. However, popular social networking sites, such as Facebook®, LinkedIn®, Twitter® and Google+®, can present a hazard to your company and its reputation depending on how you and your employees use them.
Not all publicity is good publicity. It is important to project a positive company image, which you can do through setting up your own social networking account. Yet, it is just as imperative that you control other users’ conversations about you.
This short Risk Insight article describes how you can make the very best from the opportunities presented by social media, whilst protecting your organisation from the inherent risks of such a powerful, public communications tool.
Read More: Office Risk Insights: The Risks and Benefits of Social Networking